His early military service—including training as a pilot at the Royal Swedish Air Force—laid discipline foundations later channeled into organizational leadership. Post-service, he transitioned into strategic communications, working with agencies and private firms. This path enabled him to develop a nuanced grasp of public engagement, crisis communication, and brand management—skills now central to his royal work.

His portfolio includes advisory roles in innovation projects and mental health advocacy, where his genuine interest translates into impactful initiatives. He represents Sweden at international forums, projecting a blend of tradition and progressive values, embodying a monarchy keen to lead by example in global civic discourse.